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Football’s Next Crowd-Puller Is a Robot: iRoboGoalie Arrives in the UAE


DUBAI, UAE — (ARAB NEWSWIRE) — Leverage Science & Technologies Ltd. (LSTL), an Indian-origin sports technology company with nearly two decades of experience in building advanced sports machines and robotics, has announced the arrival of iRoboGoalie in the UAE. Recently started operations from its Dubai branch, the company is bringing its AI-powered robotic goalkeeper to amusement centres, family entertainment centres (FECs), game zones, and large-scale events across the region.
Designed as an interactive sports entertainment attraction, iRoboGoalie blends high-speed image processing with precision robotics to create a realistic, responsive goalkeeping experience. Players take shots while the robotic goalkeeper reacts in real time, turning a familiar football moment into a competitive, repeat-play challenge that draws crowds and encourages participation.
As football-themed activations and fan experiences gain momentum globally in the lead-up to the FIFA World Cup 2026, LSTL sees the Middle East as a strategic market for sportstainment concepts that combine physical activity with immersive gameplay. iRoboGoalie is positioned as a revenue-generating attraction, enabling operators to run pay-per-play challenges, leaderboards, timed contests, and group competitions.
"iRoboGoalie was built to create excitement and engagement first," said Partha Pemmaraju, Founder and Director at LSTL. "It draws people in, keeps them playing, and works extremely well in entertainment-driven environments. At the same time, because it is built on advanced robotics and real-time vision processing, it naturally becomes a credible training tool as well."
Globally, iRoboGoalie is installed in more than 60 countries, including the United States, United Kingdom, Mexico, Canada, Spain, Brazil, Japan, Serbia, Vietnam, and Turkey. In the Middle East, the system is already deployed in Dubai and has been sold to customers in Saudi Arabia, Oman, Qatar, Jordan, Egypt, and Israel, with growing interest from operators exploring dealership opportunities.
While entertainment applications account for a significant portion of demand, football clubs and academies also use iRoboGoalie for confidence-building drills, particularly for beginners and young players. The system's consistency and programmability allow coaches to run structured sessions without fatigue, adding professional credibility to its entertainment appeal.
From Dubai, LSTL is also offering iRoboGoalie for event rentals, targeting corporate events, brand activations, and football-themed fan zones. Alongside iRoboGoalie, the company's football portfolio includes smart goalposts and a football ball thrower, with plans to introduce deeper football technologies by leveraging its expertise in robotics, sensing, and sports analytics.
About Leverage Science & Technologies Ltd.:
Leverage Science & Technologies Ltd. is an Indian-origin sports technology company with nearly two decades of experience in designing and manufacturing intelligent sports machines, robots, and simulators. With iRoboGoalie installations in over 60 countries and other sports products deployed globally, LSTL builds deep-tech solutions that combine hardware engineering, robotics, and software to enhance sports training and interactive athletic experiences.
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This press release is issued through Arab Newswire (www.arabnewswire.com) — a press release distribution service for the Arab World, Middle East and North Africa (MENA).
 
 

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